SO YOU CAN
MINE BETTER.
YOU CAN ADD MORE VALUE
TO OUR EVOLVING WORLD.
CONVERSATIONS, SO YOU CAN
FOCUS ON YOUR PURPOSE.
EXPLORATION & TRUST-BUILDING
Strategic communication can
help you answer these questions.
THE BEGINNING OF A MINING PROJECT'S LIFE IS OFTEN FULL OF QUESTIONS.
- How do we interpret and measure the expectations of the key stakeholders regarding the future project?
- How do we design and implement CSR strategies since the beginning stages of the project?
- How do we successfully craft the project’s surrounding community?
- How do we facilitate the relationship with governments and authorities to obtain licenses and permits?
CONSTRUCTION & COMMUNITIES
360 communication can help
you face these challenges.
A BUILDING PROCESS IS AN ENVIRONMENT SUITABLE FOR CRITICISM.
- How do we express the results of a project that is not yet in operation?
- How do we face critiques and those against the project?
- How do we maintain constant and interactive communication channels?
- How do we measure reputational risks that may affect the viability of the project?
- How do we activate external validators for the project’s reputation?
PRODUCTION & SUSTAINABILITY
Proactive communication can
help you face this environment.
NOTHING GENERATES MORE NOISE THAN DOING A GREAT JOB.
- How to express the organization’s purpose and results in a different way within the frames
of the traditionally reserved mining industry? - How do we solidify the relationship with the communities?
- How to maintain authentic and empathetic communication while the project operates?
- How do we strengthen our voice through our leaders as a mining company?
- How to consolidate groups of employees so that they stay aligned with the organization’s purpose?
- How to deal with a crisis affecting our reputation?
RESPONSIBLE CLOSURE
Storydoing can help you
tip the scale to keep it real.
AT THE LAST MOMENT, MYTHS CAN SUPERSEDE REALITY.
- How do we differentially report results?
- How to capitalize on the results of your mine for the development of future projects in other lands?
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
SOME OF THE INDUSTRY LEADERS HAVE ALREADY DECIDED TO TAKE THE LEAP WITH US.
We have worked with organizations that excel in the pursuit of adding value and leading the industry's innovative transformations.
An ecosystem of solutions to suit any mining challenge.
We are strategic allies of the mining industry's reputation and success. At LLYC we make sure brands hold a well-defined identity, which conveys the purpose and the value of mining projects internally and externally. Resonating with stakeholders and inspiring mining specialists to position themselves as market leaders and grow sustainably.
READ MORE
MINING EXCELLENCE CENTERS.
An international network of experts at your project's service.
Calgary
Mexico City
Bogota
Santo Domingo
Quito
Lima
Buenos Aires
Santiago
de Chile
MEET THE EXPERTS
A multidisciplinary team that offers you strategic and state-of-the-art expertise.
Alejandro Romero Paniagua (Executive Board Director): Member of the Board of Directors (appointed 04/06/2021). CEO Americas. He has a degree in information sciences from the Complutense University of Madrid. Joined LLYC in Madrid in 1996. Since 1997 he has been in the Americas, leading the expansion of the firm, initiating operations in Peru, Argentina, Colombia, Panama, and Ecuador. An expert in financial communication, crisis communication, marketing, and corporate communication, he has worked on some of the most significant crisis communication projects in the region, including those of Pacific Industrial Bank and Bavaria, and the shareholder dispute over the Backus & Johnston brewery. He has also advised economic groups such as the Santo Domingo Group in Colombia, the Romero Group in Peru, the Luksic Group in Chile, Empresas Polar in Venezuela, and Grupo Financiero Uno in Central America. He has led three of the 10 most important corporate transactions in Latam, exceeding 15 billion dollars, making him one of the leading M&A specialists in the region.
Dario is a communications professional with over 20 years of experience in a variety of industries and environments, from start-ups to multinational oil and gas companies to the Canadian federal government. Throughout his career, he has represented his employers in more than 25 countries around the world, allowing him to gain a global perspective with a local focus. Dario earned a master's degree in communications from the University of Alberta. In addition, he holds a BA (Honors) in Political Science and a BA in History from the University of Calgary. He also studied law at the Universidad de Los Andes and has done Executive Training at MIT.
Social Communicator from Pontifical Javeriana University. She began her professional career at Coca-Cola Femsa, an organization where she had the opportunity to accompany the change management process resulting from the transaction between Panamco and Femsa.
She was part of the Dattis Consultores team, during which time she reached the position of partner consultant at the firm and led advisory services for organizations in various sectors such as finance, port, airport, petrochemical, pharmaceutical, telecommunications, and legal advice, among others.
In July 2013, María assumed the General Direction of LLYC Colombia, and in 2017, she was named a partner in the firm. In June 2021, she took on the challenge of becoming the General Director of the Andean Region, after having held the position of Corporate Communication Director at CorpBanca (formerly Banco Santander), where she remained for two years and was responsible for conceiving and implementing the internal and external communications program that launched the CorpBanca brand to the market.
Based on her trajectory, María has specialized in protecting, defending, and consolidating reputation in the fields of Public Affairs, Crisis Management, and Financial Communication, with vast experience in regional strategic direction.
Manuel Rocha is an experienced political analyst and former US ambassador with a strong track record in both the public and private sectors. Prior to joining LLYC, he held senior roles at prominent companies, including Senior International Business Advisor at Foley & Lardner LLP, Senior Vice President of Global Corporate Affairs at Xcoal (a company specializing in the export of US coal worldwide), and Senior Vice President for Latin America at Barrick Gold Corp (one of the leading companies in the extractive industry).
In addition to his experience in the business world, he served in the US Department of State as ambassador and deputy director in seven countries, including Argentina, Bolivia, the Dominican Republic, Honduras, and Mexico. His public service also includes a key role in the White House, where he served as Director of Inter-American Affairs for the National Security Council.
J.D. (Juan David) has a bachelor’s degree in Communications and Journalism from the University of Sabana as well as a Master’s in Commercial Management and Marketing, with 15 years of experience in strategic communication, marketing, crisis, social responsibility, reputation corporate, and organizational development. As a consultant, he has designed and executed communications strategies for different companies, including projects for the energy mining sector with a focus on gold, oil, and gas; the pharmaceutical industry, mass consumption, and technology. Some of the clients he has worked with include Hocol, Promigas, Bluestone Resources, a subsidiary of the Lundin group; GSK, Medtronic, Amgen, PepsiCo, Mondelez, Huawei, Discovery, Syngenta, Tetra Pak, Jerónimo Martins, DIRECTV, Prosegur, Smurfit Kappa, and Indra, among others. He currently leads the regional team focused on the mining sector.
Juris Doctor with over 14 years of experience in the development of mining and energy businesses in the region. He is an expert in the exploration, evaluation, and acquisition of properties for extractive projects. He also works as a consultant in building and strengthening relationships with government and public entities, as well as with major industry companies with a presence in Latin America.
He holds a Master’s degree in Financial Sciences, as well as other postgraduate courses, with a specialization in mining project administration and management from the Universidad Central de Chile.
He also holds a degree in Sustainability from MIT and a degree in Mining Conflicts and Social License from the Latin American Institute of Social Sciences in Peru. He has served as the President of the Board of Directors of the Chamber of Mining of Ecuador on two occasions, actively representing the sector in discussions with government authorities and stakeholders. He has also been a member of the board of the Latin American Mining Association in Chile, the Council of Chambers and Associations of Production in Ecuador, and the Ecuadorian Business Committee. Currently, he is the Vice President of Operations at the Canadian company Lucky Minerals.
ADVISORY MANAGEMENT
We design communication solutions tailor-made for a constantly changing world.
Alejandro Romero Paniagua (Executive Board Director): Member of the Board of Directors (appointed 04/06/2021). CEO Americas. He has a degree in information sciences from the Complutense University of Madrid. Joined LLYC in Madrid in 1996. Since 1997 he has been in the Americas, leading the expansion of the firm, initiating operations in Peru, Argentina, Colombia, Panama and Ecuador. An expert in financial communication, crisis communication, marketing and corporate communication, he has worked on some of the most significant crisis communication projects in the region, including those of Pacific Industrial Bank and Bavaria, and the shareholder dispute over the Backus & Johnston brewery. He has also advised economic groups such as the Santo Domingo Group in Colombia, the Romero Group in Peru, the Luksic Group in Chile, Empresas Polar in Venezuela and Grupo Financiero Uno in Central America. He has led three of the 10 most important corporate transactions in Latam, exceeding 15 billion dollars, making him one of the leading M&A specialists in the region.
Juan Felipe Muñoz is the CEO for LLYC USA, managing the firm’s offices in Miami, Washington D.C and New York, with the support of colleagues in Europe and Latin America. Prior to joining LLYC, Muñoz had developed a long track record of implementing value creation through branding, marketing, and communications. He has assisted family-owned companies in repositioning their decades-old brands using new media and digital analytics, with clients spanning from chemical companies to large flower exporters. He has also helped CEO´s, politicians and other dignitaries with their personal branding.
Muñoz received an MBA from the Kellogg School of Management at Northwestern University and a Master in International Affairs from Columbia University in New York. He studied quantitative economics at Universidad de los Andes and at The London School of Economics.
Dario is a communications professional with over 20 years of experience in a variety of industries and environments, from start-ups to multinational oil and gas companies to the Canadian federal government. Throughout his career, he has represented his employers in more than 25 countries around the world, allowing him to gain a global perspective with a local focus. Dario earned a master’s degree in communications from the University of Alberta. In addition, he holds a BA (Honors) in Political Science and a BA in History from the University of Calgary. He also studied law at the Universidad de Los Andes and has done Executive Training at MIT.
Juan David has a bachelor’s degree in Communications and Journalism from the University of Sabana as well as a Masters in Commercial Management and Marketing, with 15 years of experience in strategic communication, marketing, crisis, social responsibility, reputation corporate and organizational development. As a consultant, he has designed and executed strategies for communications for different companies, including projects for the energy mining sector with a focus on gold mining and mining projects oil and gas; pharmaceutical industry, mass consumption and technology. Some of the clients he’s worked with incude Hocol, Promigas, Bluestone Resources, a subsidiary of the Lundin group; GSK, Medtronic, Amgen, PepsiCo, Mondelez, Huawei, Discovery, Syngenta, Tetra Pak, Jerónimo Martins, DIRECTV, Prosegur, Smurfit Kappa, and Indra, among others. He currently leads the regional team of focused on the mining sector.
DDB & DIGITAL INFLUENCE
We empower digital communities to positively impact your business.
An experienced creative marketer with a 14-year career in the digital sector, Marta Alonso has earned national and international recognition for her innovative and multicultural digital marketing strategies. Some of her past clients include HP, Unilever, eBay, Uber, L’Oréal Americas, Royal Caribbean, FC Barcelona, and Freixenet, among others. Alonso also serves as a guest speaker at business seminars and industry congresses such as 4YFN at Mobile World Congress and authored the book “We Instagram,” published 2015. In her actual role as the Senior Director for Deep Digital Business Unit, Alonso leads the digital strategy for the Bluestone Project “Elevar Guatemala” which has a strong online component to influence the local communities surrounding the project. She also oversees the reputation and positioning strategy for a C-level executive at Barrick Gold Corp.
De la Guardia has worked for several presidential campaigns, as well as multinational organizations such as the UN and WTO in Geneva, Switzerland.
Her last position was as director of Strategic Communications for MIT Analytics LLC, a pioneer in big data and cybersecurity for crisis management and communication strategy development. At LLYC, de la Guardia has led various projects for major institutions such as the World Bank and National Energy Secretariat, among others.
She has a degree in Law and Political Science, as well as a master’s in Political and Corporate Communication from the University of Navarra. She has completed several courses in neuromarketing, social influence, communication in times of turbulence, and political management from the George Washington University, as well as one in marketing analytics from the Wharton School of Business.
A professional sociologist with more than 20 years of experience managing digital projects in Spain, Mexico, Peru, and other Latin American countries.
She has experience in various sectors including FMCG, Telecommunications, Energy, and Mining or Banking, among others, particularly in projects related to reputation and digital influence for companies and managers.
STAKEHOLDER MANAGEMENT
We build high-impact alliances with key stakeholders.
Carlos Llanos has over 20 years of experience in Communication Consulting. He has a degree in Information Sciences with a specialty in Journalism from the University of Piura and a master’s degree in Marketing and Business Management from the Universidad del Pacífico.
Throughout his career, he has received four Saber Awards, thirteen Effie Awards, a Stevie Award, two Eikon Awards, an iNOVA Award, and two ANDA-Peru Awards, for his contribution to different projects.
At LLYC, he has developed a broad international career that includes assignments in Argentina, Panama, Peru, etc. For more than three years, he has been the General Manager of the Ecuadorean office,
In the mining sector, he has led projects for Anglo American, BHP, Antamina, Barrick, Sociedad Minera Cerro Verde, Votorantim Metais-Cajamarquilla, Cía de Minas Buenaventura, Minsur, Petaquilla Minerals, CH2MHILL, the Panama Mining Chamber (CAMIPA), among others.
Krystel has a degree in Communications (Anahuac) and a diploma in Strategic Marketing and Advertising. She has comprehensive knowledge of Journalism and more than 12 years of experience in creating communication strategies for the industrial, pharmaceutical and financial sectors; highlighting the mining industry where she had the opportunity to lead the media relations area, and several projects regarding the relationship with communities, environment, security, and sustainable development in general, for different countries (Mexico, USA, and Spain). Internally, she developed campaigns that generated a true sense of belonging that transcended into social networks. She also has experience in crisis management.
PR & COMMUNICATION
We help you materialize your purpose through narrative building and storydoing.
Iban Campo has a bachelor´s degree in Information Sciences from the Universidad de Navarra, Spain. Almost 30 years of experience in journalism and communication. In this area, he has focused his work on strategic corporate communication and crisis and reputation management. As a consultant, he has worked on the design and execution of strategies and plans in finance, healthcare, food and beverage, energy, insurance, technology and mining sectors for companies like Banco Popular Dominicano, BHD, Inicia, Excel, Gilead, Sanofi, Hanesbrands, Hayco, Indra, WorldWide Group, Grupo Universal, Cervecería Nacional Dominicana-AB Inbev, Barrick Pueblo Viejo, Ministery of Energy and Mining of the Dominican Republic. He currently leads LLYC´s operation in the Dominican Republic with responsibilities in specific projects in Puerto Rico and in other islands of the Caribbean.
Agnaldo holds a degree in social communication with a specialization in Energy from the Journalism Laboratory of the State University of Campinas (Labjor/Unicamp). He’s worked for more than 20 years in the main newsrooms of the Brazilian press, including Gazeta Mercantil, O Estado de S. Paulo and Folha de S.Paulo. As a journalist, he covered topics related to the infrastructure sector in Brazil and abroad. He specializes in various segments of infrastructure and basic industry, such as steel and mining. In corporate communication, he has been working as a specialist in strategic communication for the infrastructure sector and basic industry, including the mineral sector.
As a Corporate Communications Senior Director, Miguel has more than 15 years of experience in Corporate, Regulatory and Legal Affairs, leading the design and execution of legal, corporate governance, communications, sustainability and crisis management policies in local and transnational companies. Miguel has led the communication and crisis strategies of the main mining and gas companies in Peru such as Antamina, Southern Peru, Glencore, Summa Gold, Hunt Oil and Peru LNG. He has been Corporate Affairs Manager in Entel Peru and General Counsel in Nextel Peru. Miguel is a Lawyer from the University of Lima, and has a Diploma in People Management from the University of the Pacific.
Journalist from Universidad de Desarrollo, Chile, specialized in business and finance. He has more than 10 years of professional experience, starting in the main economic newspapers in Chile, first El Mercurio and Diario Financiero. Subsequently, he worked as a client executive at Nexos Comunicaciones, where he provided communications advice to national and international companies such as Empresas Carozzi, CCU and Fonterra. He currently works leading the management of international accounts in the financial sector, cybersecurity and private security. In the mining sector, she has worked supervising projects such as the drafting of SQM’s information portal to orient the population about lithium and its relevance.
CRISIS & RISKS
Building reputational resilience.
Antonio is a corporate communications specialist with more than 17 years of experience. He has expertise in many areas including financial, corporate, crisis, and institutional affairs communication and has worked with over a hundred clients from various sectors. He is also a professor for the Master of Corporate and Institutional Communication at the Carlos III University of Madrid and at the National Institute of Public Administration (INAP).
Andrea has fourteen years of experience in Strategic Communication, Public Affairs, and crisis management. She has a master’s degree in Political and Corporate Communication from the Universidad de Navarra (Spain) and studies in Issues Management, Advocacy and Lobbying at The Graduate School of Political Management at George Washington University (USA). Her professional background includes accompaniment, communication advising and management for companies in a variety of industries: Microsoft, Coca-Cola, and General Motors, to name a few. Since joining LLYC, she has been involved in the Public Affairs Management Team for Cervecería Nacional, Latam Airlines, Zurich, and Citibank. She also hasexperience in crisis management, advising clients in the Oil and Gas, Financial, and Pharmaceutical industries.
PUBLIC AFFAIRS
We tackle the challenges of engaging with local authorities.
Luz Ángela has over thirteen years of experience in the world of institutional relations in Colombia. She holds a degree in Civil Engineering from the Colombian Engineering School “Julio Garavito”, a Master´s degree in Business Administration and a specialization in Corporate Reputation from the Universidad Externado in Colombia. She has acquired extensive professional experience in multinational corporations in the industrial sector in Colombia where she led areas like logistics, customer service, commercial processes and Institutional Affairs. Her achievements include her defense of the Colombian steelmaking sector as the Chair of the Board at the Colombian Steel Producers Committee of the ANDI, which promoted different initiatives with the government to strengthen the sector. She’s been with LLYC for over 2 years now, where she is responsible for the area specialized in Public Affairs under a corporate vision which allows customers to be informed of the legislative environment and identify risks and opportunities within the business operation.
Francisco Marquez has been at the crossroads of reputational management, public policy, and public affairs for the last decade. In his role as Washington D.C Director of LLYC he has led reputational due diligence for both U.S and International companies.
During his time at LLYC, Marquez has had a track record of creating value through branding, marketing, and communications. He has helped companies in their positioning strategies in the U.S using new media and digital analytics. He has also helped leaders in the private and public sectors with their personal branding efforts.
Marquez has served in roles such as Political Counselor to the Venezuelan Embassy in Washington D.C, NGO Director and Harvard Ash Fellow of Democracy in Hard Places, Chief of Staff of the Mayor of El Hatillo (Caracas, Venezuela), and UFacilitate Senior Director of Strategic Partnerships, to name a few. He earned a degree in Law from Universidad Católica Andrés Bello in Venezuela, followed by a master’s in Public Policy from the John F. Kennedy School of Government at Harvard.
Juan Ignacio Di Meglio has a degree in Public Relations (UCALP) and a master’s degree in Political Communications (Austral). Before joining Llorente y Cuenca, he was coordinator of Digital Government Communications at the Ministry of Modernization of the Nation. Previously, he was part of the Public Affairs team at Burson – Marsteller Argentina. Since joining LLYC in 2019, he has led projects with top companies in the mining and hydrocarbons sector.
CHAT WITH US
We will strive to help you meet your business
objectives and lead the industry's future!
CHAT WITH US
We will strive to help you meet your business
objectives and lead the industry's future!
