
SO YOU CAN
MINE BETTER.

YOU CAN ADD MORE VALUE
TO OUR EVOLVING WORLD.

CONVERSATIONS, SO YOU CAN
FOCUS ON YOUR PURPOSE.
EXPLORATION & TRUST-BUILDING
Strategic communication can
help you answer these questions.
THE BEGINNING OF A MINING PROJECT'S LIFE IS OFTEN FULL OF QUESTIONS.
- How do we interpret and measure the expectations of the key stakeholders regarding the future project?
- How do we design and implement CSR strategies since the beginning stages of the project?
- How do we successfully craft the project’s surrounding community?
- How do we facilitate the relationship with governments and authorities to obtain licenses and permits?
CONSTRUCTION & COMMUNITIES
360 communication can help
you face these challenges.
A BUILDING PROCESS IS AN ENVIRONMENT SUITABLE FOR CRITICISM.
- How do we express the results of a project that is not yet in operation?
- How do we face critiques and those against the project?
- How do we maintain constant and interactive communication channels?
- How do we measure reputational risks that may affect the viability of the project?
- How do we activate external validators for the project’s reputation?
PRODUCTION & SUSTAINABILITY
Proactive communication can
help you face this environment.
NOTHING GENERATES MORE NOISE THAN DOING A GREAT JOB.
- How to express the organization’s purpose and results in a different way within the frames
of the traditionally reserved mining industry? - How do we solidify the relationship with the communities?
- How to maintain authentic and empathetic communication while the project operates?
- How do we strengthen our voice through our leaders as a mining company?
- How to consolidate groups of employees so that they stay aligned with the organization’s purpose?
- How to deal with a crisis affecting our reputation?
RESPONSIBLE CLOSURE
Storydoing can help you
tip the scale to keep it real.
AT THE LAST MOMENT, MYTHS CAN SUPERSEDE REALITY.
- How do we differentially report results?
- How to capitalize on the results of your mine for the development of future projects in other lands?
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
MINERALIZING YOUR REPUTATION.
SOME OF THE INDUSTRY LEADERS HAVE ALREADY DECIDED TO TAKE THE LEAP WITH US.
We have worked with organizations that excel in the pursuit of adding value and leading the industry's innovative transformations.
An ecosystem of solutions to suit any mining challenge.
We are strategic allies of the mining industry's reputation and success. At LLYC we make sure brands hold a well-defined identity, which conveys the purpose and the value of mining projects internally and externally. Resonating with stakeholders and inspiring mining specialists to position themselves as market leaders and grow sustainably.
MINING EXCELLENCE CENTERS.
An international network of experts at your project's service.
Calgary
Mexico City
Bogota
Santo Domingo
Quito
Lima
Buenos Aires
Santiago
de Chile
MEET THE EXPERTS
A multidisciplinary team that offers you strategic and state-of-the-art expertise.
She was part of the Dattis Consultores team, during which time she reached the position of partner consultant at the firm and led advisory services for organizations in various sectors such as finance, port, airport, petrochemical, pharmaceutical, telecommunications, and legal advice, among others.
In July 2013, María assumed the General Direction of LLYC Colombia, and in 2017, she was named a partner in the firm. In June 2021, she took on the challenge of becoming the General Director of the Andean Region, after having held the position of Corporate Communication Director at CorpBanca (formerly Banco Santander), where she remained for two years and was responsible for conceiving and implementing the internal and external communications program that launched the CorpBanca brand to the market.
Based on her trajectory, María has specialized in protecting, defending, and consolidating reputation in the fields of Public Affairs, Crisis Management, and Financial Communication, with vast experience in regional strategic direction.
He holds a Master’s degree in Financial Sciences, as well as other postgraduate courses, with a specialization in mining project administration and management from the Universidad Central de Chile.
He also holds a degree in Sustainability from MIT and a degree in Mining Conflicts and Social License from the Latin American Institute of Social Sciences in Peru. He has served as the President of the Board of Directors of the Chamber of Mining of Ecuador on two occasions, actively representing the sector in discussions with government authorities and stakeholders. He has also been a member of the board of the Latin American Mining Association in Chile, the Council of Chambers and Associations of Production in Ecuador, and the Ecuadorian Business Committee. Currently, he is the Vice President of Operations at the Canadian company Lucky Minerals.
ADVISORY MANAGEMENT
We design communication solutions tailor-made for a constantly changing world.
Muñoz received an MBA from the Kellogg School of Management at Northwestern University and a Master in International Affairs from Columbia University in New York. He studied quantitative economics at Universidad de los Andes and at The London School of Economics.
DDB & DIGITAL INFLUENCE
We empower digital communities to positively impact your business.
Her last position was as director of Strategic Communications for MIT Analytics LLC, a pioneer in big data and cybersecurity for crisis management and communication strategy development. At LLYC, de la Guardia has led various projects for major institutions such as the World Bank and National Energy Secretariat, among others.
She has a degree in Law and Political Science, as well as a master’s in Political and Corporate Communication from the University of Navarra. She has completed several courses in neuromarketing, social influence, communication in times of turbulence, and political management from the George Washington University, as well as one in marketing analytics from the Wharton School of Business.
She has experience in various sectors including FMCG, Telecommunications, Energy, and Mining or Banking, among others, particularly in projects related to reputation and digital influence for companies and managers.
STAKEHOLDER MANAGEMENT
We build high-impact alliances with key stakeholders.
Throughout his career, he has received four Saber Awards, thirteen Effie Awards, a Stevie Award, two Eikon Awards, an iNOVA Award, and two ANDA-Peru Awards, for his contribution to different projects.
At LLYC, he has developed a broad international career that includes assignments in Argentina, Panama, Peru, etc. For more than three years, he has been the General Manager of the Ecuadorean office,
In the mining sector, he has led projects for Anglo American, BHP, Antamina, Barrick, Sociedad Minera Cerro Verde, Votorantim Metais-Cajamarquilla, Cía de Minas Buenaventura, Minsur, Petaquilla Minerals, CH2MHILL, the Panama Mining Chamber (CAMIPA), among others.
PR & COMMUNICATION
We help you materialize your purpose through narrative building and storydoing.
CRISIS & RISKS
Building reputational resilience.
PUBLIC AFFAIRS
We tackle the challenges of engaging with local authorities.
Francisco Marquez has been at the crossroads of reputational management, public policy, and public affairs for the last decade. In his role as Washington D.C Director of LLYC he has led reputational due diligence for both U.S and International companies.
During his time at LLYC, Marquez has had a track record of creating value through branding, marketing, and communications. He has helped companies in their positioning strategies in the U.S using new media and digital analytics. He has also helped leaders in the private and public sectors with their personal branding efforts.
Marquez has served in roles such as Political Counselor to the Venezuelan Embassy in Washington D.C, NGO Director and Harvard Ash Fellow of Democracy in Hard Places, Chief of Staff of the Mayor of El Hatillo (Caracas, Venezuela), and UFacilitate Senior Director of Strategic Partnerships, to name a few. He earned a degree in Law from Universidad Católica Andrés Bello in Venezuela, followed by a master’s in Public Policy from the John F. Kennedy School of Government at Harvard.
CHAT WITH US
We will strive to help you meet your business
objectives and lead the industry's future!
CHAT WITH US
We will strive to help you meet your business
objectives and lead the industry's future!